LFW Day One
London Fashion Week is here and like all good fashion PR girls we have our outfits carefully selected, pens poised and cameras charged, ready to go.
This year we were attending with our incredibly talented Client, Havva who was exhibiting her AW15/16 collection for the third year at LFW.
Our alarms woke us on Friday bright and early. The dressing process was completed with military precision and then we were off. On arrival passes were collected and coffee slurped, for a much needed caffeine hit. Whilst we surveyed the sea of fashinistas, press, bloggers, buyers and the odd c’leb our plan of attack was devised.
People watching is as big a part of this week as the trend spotting, and it’s safe to say the cobbles of Somerset House play host to some incredibly stylish beings as well as some ‘characters’ too during this time. This is the place to be seen. And to be seen (read papped) you need to stand out from the crowd…
For us our highlights included Pandora Sykes’ Chanel Letterman jacket, catching up with lots of our lovely journalist pals and introducing the gorgeous Sandra from 5 inches and up to Havva and her incredible designs. There was also some very well dressed dogs too…
The day flew past like a fashion filled dream and before we knew it we were off home again – but not before a well-earned glass of fizz.
Sadly, we’ll be surveying the scene from our desks for the rest of the week.
Now – what to wear next year?!