Korev People

Korev People campaign – St Austell Brewery

With the Korev Lager becoming one of the lead sponsors of British Surfing we were asked to help with promotions through the Summer to grow brand awareness with the 18 – 35 market. We looked at how to incorporate the brand with surfing in outlet and at events and online.


Using #korevpeople we had a summer competition that encouraged selfies of people enjoying a korev with monthly prizes of branded merchandise and the ultimate prize of a surf weekend in Cornwall enjoying the hospitality of  St Austell Brewery and the Surfing expertise  





The Who

Client: St Austell Brewery


Project url: http://www.korevpeople.co.uk/