A brief introduction to Mwabu – enjoy!
Mwabu an inspirational company dedicated to transforming education in developing nations approached Octane looking for a total brand overhaul. Working in close collaboration with the company, we brought to life their belief that education gives students the tools to break away from poverty with a new creative look.
Our creative strategy was to define Mwabu’s core brand values and create a fresh and intelligible brand identity for their consumers. Inspired by their African heritage: the bright colours, abstract figurative art and landscapes we developed an energetic new look.
Octane created a brand book that clearly describes, defines and demonstrates how the brand works visually and verbally. Resulting in Mwabu gaining an invaluable reference that will be used to create a consistent message all round the world.
Brand strategy | Rebrand | Brand naming | Copy writing | Brand Book