Life Long Learning

MWABU

A brief introduction to Mwabu – enjoy!

THE WORK:

Mwabu an inspirational company dedicated to transforming education in developing nations approached Octane looking for a total brand overhaul. Working in close collaboration with the company, we brought to life their belief that education gives students the tools to break away from poverty with a new creative look.

Our creative strategy was to define Mwabu’s core brand values and create a fresh and intelligible brand identity for their consumers. Inspired by their African heritage: the bright colours, abstract figurative art and landscapes we developed an energetic new look.

Octane created a brand book that clearly describes, defines and demonstrates how the brand works visually and verbally. Resulting in Mwabu gaining an invaluable reference that will be used to create a consistent message all round the world.

 

THE WEAPONS:

Brand strategy  |  Rebrand  |  Brand naming  |  Copy writing  |  Brand Book

The Who

Client: Mwabu

Categories:

Project url: https://mwabu.com/