An Ale Trail Adventure

St Austell Brewery


Building customer loyalty among transitory customers across a large estate of hotels and pubs is crucial to St Austell’s success. Good job the Octanites love a pint of Tribute and handily have an armoury of customer engagement tactics up our sleeves.

Our Ale Trail loyalty scheme unites customers with a single goal – to visit more St Austell pubs and hotels! Customers follow a Phileas Fog style map and secure passport stamps at each pub, turning points in to pints, good food or nights away along the 150-strong venue adventure. We’ve joined the best pub crawl in the West – have you?



Art Direction   |   Logo Design   |   Brochure  |  Copywriting  |  Print Communications  |  POS