And the Bride Wore

RAINBOW CLUB

THE WORK:

If you’ve a rock on your finger and have walked up more than just a supermarket aisle, you’ll have heard of Rainbow Club. In addition to helping the brand become the UK’s number one bridal accessories label, we’re helping them create a meaningful fan base in the party and occasion-wear market.

In a market dominated by independent boutiques and family run businesses, securing the loyalty of retailers is a critical sales driver. Our campaigns excite trade and consumers alike, capturing brides in the all important engagement window and recognising retailers for their brand allegiance. When we’re not channelling our inner Bridezillas, you’ll find us supporting Rainbow Club at the UK’s largest bridal exhibitions, managing a busy bridal press office, hosting innovative blogger events and developing creative media campaigns.

THE WEAPONS:

PR  |  Events  |  Relationship Marketing  |  Social Activation  |  SEO and Content Marketing

The Who

Client: RAINBOW CLUB

Categories:

Project url: http://www.rainbowclub.co.uk