St Austell Masters

St Austell Brewery

St Austell Brewery Masters

The Work

The St Austell Brewery Masters is a recognition/retention  programme for top business customers of Tribute, Proper Job and Korev Lager aims to celebrate, reward and help these valued customers. Octane came up with the name and design for the branding and then pushed this through to the Masters Brochure that is given to all customers. The aim of the brochure is to highlight all the benefits of becoming a ‘Master’.

The initiative has been running for the last two and a half years and has had over 90% retention of the top customers to the brand.

The Weapons

Branding  |   Literature design   |   Print management   |   Copy   |

The Who

Client: St Austell Brewery


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